Marketing Strategies Of The New Organic Pet Food - 944 Words

Pets have become part of the family in the American household and as a result, pet owners are becoming more conscientious of the quality of food they are providing to their pets. A new brand of pet food called â€Å"Crunchy Bunches† is being introduced by our Pet supply store. To meet the desire of pet owners to supply their loved ones with healthy, organic, edible alternatives. One of the primary markets that we are targeting is Burlington VT. To set up as from the compotators we need to explore all of the marketing strategies To help the Pet Supply store decide how to best market the new organic pet food, I have conducted a SWOT analysis. SWOT will help us identify our strengths to best take advantage of the opportunities in the market. Natura Cruncy Bunches pet food is helathy and nutricional pet food that uses organic localy grown ingridiance. Targeted market is big on local grown food and they want what is best for their pets. Regulations reasearch has been conductude and we have found that there are many regulations that exist for everything, from labelling of the ingredients that are used to the food packaging. In order to certify our pet food as all natural and organic special care and effort will need to be exercised to maintain compliance. There are multiple target demographics for Natura Crunchy Bunches located near Burlington, VT. The first demographic is upscale middle aged individuals without children. This demographic enjoys the nicer things in life. TheyShow MoreRelatedBreeders Pet Food Case Study Essay1294 Words   |  6 PagesBreeder’s Own Pet Foods Case Analysis Arnell M. Carmichael Bellevue University MBA 652: Marketing Strategy Professor Dr. Doug Brown 03/23/2013 Case Recap There are three main categories of dog food: dry, canned and treats. In 2011 the sales of dog food totaled somewhere in the arena of 14 billion dollars. Endeavoring to bring new dog food to an already established market can be a â€Å"daunting† task, especially when that particular dog food is frozen. Breeder’s Own Pet Foods as a wholeRead MoreMkt 113: Final Project Part I Milestone Two Essay1098 Words   |  5 PagesAll-Organic Pet Food Brett M. Chrestman Southern New Hampshire University The company is opening an independent pet store and they want to market an all-natural pet food called, Mother Natures All-Organic Pet Food. They want to make sure they market the product to the best of their ability to maximize profits and deliver customers a product they can justify the expensive price. It delivers what they promise unlike a majority of the competitors. Most of them offer a semi-organic pet foodRead MoreEssay about First in Show Pet Foods, Inc. Case Summary1214 Words   |  5 PagesFirst in Show Pet Foods, Inc. Case Summary Key Issues/Background: First in Show Pet Foods, Inc. faces the daunting task of introducing a new brand of dog food to the Boston area, and then the rest of the nation. This is a difficult challenge, not only because the brand, Show Circuit is unknown, but also because this dog food is frozen, unlike nearly all other dog food, which is either bagged as dry or canned. This packaging difference affects First in Show because their food will be stockedRead MoreEssay about Organic Pet Food Marketing Plan4702 Words   |  19 PagesOrganic Pet Food Marketing Plan September 14, 2007 NAICS Industry Code: Dog and Cat Manufacturing 311111 Abstract: This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts, particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormousRead MoreCase Study : My Pet Food Company946 Words   |  4 Pagesthis paper is to introduce my pet food company, NuPure. The product in question is an all natural pet food that utilizes only the best non-gmo, organic, grain-free, and responsibly produced ingredients. NuPure’s goal is to provide the best nutrition for everyones animal counterparts in hopes that they can enjoy life with their owners so many years to come. Based on the SWOT analysis, my company should start working on diversifying our product; such as expanding to pet treats. Further more, expandingRead MorePet Ownership Is Growing At Record Rates Essay1450 Words   |  6 PagesPet ownership is increasingly popular and the pet business is growing at record rates. The Stay Play will offer its customers a variety of upscale services not available at other locations and will allow for â€Å"one stop† need fulfillment. The timing is right for this venture as animal care is becoming more sought after and pet related spending is at an all-time high. (Pet, 2016) Young professionals who consider their pets a part of the family are spending money on services to enhance the qualityRead MoreMarketing Strategy Vitasoy Soybean Drink910 Words   |  4 Pagescompany expanded beyond the soy beverage with a wide variety of food beverages, under the derivative brand name Vita†. Vitasoy Soybean Milk (Regular) - Marketing Mix Product Vitasoy soybean milk is the preferred brand among local consumers, but it is fast losing its attractiveness. Consumers are becoming more sophisticated and health conscious where many are switching out to â€Å"Fresh/ Organic† soymilk which are fiercely competed by many rivals. The launchedRead MoreFirst in Show Pet Foods1336 Words   |  6 PagesOpportunities: †¢ The growing popularity of organic food with the sales growing by 64 percent from last year. †¢ The dog food industry can benefit from the absence of a completely frozen dog food market in the Boston metropolitan area. †¢ More than fifty percent of the dog food market is still untapped thus there is an immense potential to grow in this market. Threats: †¢ There are almost 50 dog food manufacturers with 350 dog food brands in the U.S. However, there are five companiesRead MoreBreeders Own Pet Food Case Analysis Essays1695 Words   |  7 Pages Breeder’s Own Pet Food Inc. Case Analysis CJ Class:Marketing Strategy September 06, 2014 Breeder’s Own Pet Foods, Inc. Case Analysis Case Recap Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it canRead Morebreeders own pet food inc.1725 Words   |  7 Pages Breeder’s Own Pet Foods, Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652:  Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods, Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market.    The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives